DAJANA EDER : FOUNDER, CONSULTANT & SPEAKER
: About Dajana Eder
Started my career as a freelancer, focusing on community and brand building within the realm of Web2. Since 2010, I’ve served as a consultant for international brands, crafting inclusive communication strategies. As a journalist, I’ve written articles for my blog and various magazines, covering automotive and lifestyle topics and published books.
In 2019, my focus shifted to personal branding for women and marginalized groups and enabling them for entrepreneurship. Venturing into the Web3 space in 2021, I observed a lack of diversity in Emerging Tech. Despite the potential utopia, it remains a reflection of our real-world, unresolved issues. Society must take responsibility to bridge gaps and ensure equal representation.
As a speaker, I cover topics such as entrepreneurship, innovation, and emerging technologies, with a particular focus on how they intersect with diversity and inclusion.
As founder of WOM3N.dao – FEMALE FOUNDERs & INVESTORs CIRCLE and through my dedication to diversity and inclusion, I’ve been honored with the DIGITAL FEMALE LEADERS AWARD in IT-Tech in 2022 by Tijen Onaran and Global Digital Women and recognized as one of the 25 Zukunftsmacherinnen by Business Insider Germany.
„If you aren’t visible, your needs aren’t neither, so you won’t be represented. If you‘re not represented you‘re not seen, so you will not exist.“ Dajana Eder
: MY EXPERIENCE
Gaining insights into Web3 came through active participation in various international NFT projects and DAOs led by women. This experience was further enhanced by attending cohorts and masterclasses on emerging technologies such as blockchain, AI, XR (extended reality), and crypto. I have since developed workshops for brands and crafted strategies specifically designed to support their transition into Web3 and the broader Metaverse. As the founder of WOM3N.dao, I built a female-focused Web3 network and community, while also establishing a DAO (Decentralized Autonomous Organization) on Q-Blockchain. Most recently, I played a key role in the realization of The Belle Block by Mastercard, a project focused on enabling women and fostering greater inclusion within the Emerging Tech ecosystem.
: topics I speak about
- entrepreneurship & emerging tech
- bias – how we hold women back
- personal branding w/ ChatGPT
- building an emerging tech start-up
- diversity in emerging tech
As a society, we hold women back because of implicit bias, which are mostly internalized and intersectional. To onboard a diverse community to Web3, we need to understand the structures of our society and how men and women are socialized differently in a binary system. In my speeches, I not only share strategies to break these biases and create inclusive spaces, but also focus on entrepreneurship and emerging technologies. I provide deep insights into how new technologies can be leveraged to build innovative businesses, empowering underrepresented groups to thrive in the digital and tech-driven economy.
PS: Inclusivity does not stop with including white women – therefore I work closely with BIPOC and LGBTQIA+ communities and representers and I am happy to share names.
: SPEAKER : PANELIST : MODERATOR
Keynotes
„Web3 – Buzzword or Gamechanger?“
at eBay Open 2022.
Foto: Patricia Kalisch, www.patriciakalisch.de
Motivation Speeches
„DAOs – the future of communities?“
at SOLUTIONS Hamburg 2022.
Panel Talks & Moderations
„Bias – how we hold women back!“
at DMEXCO w3.vision stage.
w/ Dr. Su-Zeong Fröhlich, Vanessa Schäfer & Uma Hagenguth
: WORKSHOPS & MASTER CLASSES
Foto: Arne Bornheim
I did worskshops with:
- dept and other agencies,
- Douglas,
- ebay,
- google,
- Kreativ Gesellschaft Hamburg,
- women at meta,
- THE BELLE BLOCK powered by MASTERCARD,
- several female networks
- and many more.
All keynotes and workshops are available in german and english, can be held online, on site or in a metaverse. My homebase is Hamburg (Germany) but I do travel internationally as for NFTnyc, ETH Lisbon and others.
Let’s connect!
Drop a mail to hi@dajanaeder.xyz
or book a video call!
: Download
Here you can find the GOOGLE DRIVE download link with my pictures and avatars. Free to use!
: SPEAKER ANNOUNCEMENTS 2023
- 07.02. | WOMEN IN BLOCKCHAIN TALKS | Berlin
- 15.02. | METAVERSE : HYPE OR HOPE | Hamburg
- 27.04. | CUPRA GAMECHANGER TALKS | Munich
- 03.05. | DIGITAL MEDIA WOMEN | Bremen
- 04.05. | LEXWARE FREIGEFAHREN | Berlin
- 06.05. | SOCIAL DEVELOPERS CLUB | Hamburg
- 08.05. | EMOTION WOMENs DAY | Hamburg
- 13.06. | RuhrSummit | Bochum
- 28.-30.06. | BLOCKCHANCE | Hamburg
- 01.07. | STICKS&STONES | Berlin
- 07.-09.09. | SOLUTIONS | Hamburg
- 11.09. | FEMALE FOUNDERs FESTIVAL | Köln
- 20.09. | w3.vision | Köln
- 30.10. | SWANS | Berlin
- 21.10. | FEMALE FUTURE FORCE | Berlin
- 22.11. | FINTECH TRIPPLE | Berlin
: SPEAKER ANNOUNCEMENTS 2022
- 18.-25.04.2022 | DEVCONNECT Amsterdam | h.e.r.DAO
- 19.05.2022 | Panel Talk „Bridging the Gaps in Tech“ | EMOTION Women’s Day | Hamburg
- 25.05.2022 | Panel | NFTberlin
- 03.06.2022 | 5. Kreativwirtschaftstag | Workshop | Hessen
- 09.06.2022 | Panel Talk | 20 Jahre Kombinatrotweiss Illustration | Frankfurt
- 14.06.2022 | NEYROO Future Fair
- 20.-23.06.2022 | Panel Talk „Diversity in Web3“ | NFTnyc
- 31.08.2022 | wom3n.DAO Meet-up | Hamburg
- 08.09.2022 | eBay Open | Berlin
- 09.09.2022 | Solutions | Hamburg
- 21.-22.09.2022 | w3.vision | Köln
- 28.09.2022 | Fintech Week | Hamburg
- 01.10.2022 | Mind The Progress | Hamburg
- 20.10.2022 | Artstadt | Hamburg
- 31.10-07.11. | ETH Lisbon, Web Summit, Solana Brekapoint | Lisbon
- 10.11.2022 | Virtual Fires Congress | Online
- 22./23.11.2022 | Symbioticon | Frankfurt
- 23./24.11.2022 | NBX | Berlin
- 28.11.2022 | Art Directors Club | Düsseldorf
- 07.12.2022 | GRAND FEMALE FINALE | Hamburg