: About Dajana Eder

I started my career as freelancer for community and brand building focused on Web2. The past 12 years I worked as consultant for international brands and companies creating inclusive communication strategies. As journalist I wrote articles for my blog and a variety of magazinges about automotive and livestyle topics. In 2019 I focused on personal branding for women and discriminated groups, founded feminis[t]hinking as systemic coach and wrote the book “broken mirror – a selfportrait”. When jumping in the Web3 rabbit hole in 2021, I realized a lack of diversity. “This space could be utopia – a wallet does not know gender – but it’s still a reflection of our IRL unsolved problems.” As a society, we have to take responsibility to bridge the gaps and create an equal representation.

As founder of wom3n.DAO – a female web3 network and my work in diversity and inclusion I was awarded with the DIGITAL FEMALE LEADERS AWARD in IT-Tech in 2022 by Tijen Onaran and Global Digital Women and the 25 Zukunftsmacherinnen by Business Insider Germany.

„If you aren’t visible, your needs aren’t neither, so you won’t be represented. If you‘re not represented you‘re not seen, so you will not exist.“ Dajana Eder


I learned about web3 through being active in several international women led NFT projects and DAOs for months and doing cohorts and masterclasses on blockchain technologies, development, coding and many more. I developed workshops for brands and strategies leading into web3. As founder of wom3n.DAO I am buidling a female web3 network & community and a Decentralized Autonomous Organization on Q-Blockchain.

: topics I speak about

  • web3 onboarding
  • bias – how we hold women back
  • building DAOs
  • building web3 brands and communities

As society we hold women back because of implicit bias, which are mostly internalized and intersectional. To onboard a diverse community to Web3 we need to understand the structures of our society and how men and women are socialized differently in a binary system. In my speaches I share knowledge about how to break the bias to create an inclusive and welcoming space, where everyone feels represented and safe.

PS: Inclusivity does not stop with including white un women – therefore I work closely with BIPOC and LGBTQIA+ communities and representers.



“Web3 – Buzzword or Gamechanger?”
at eBay Open 2022.

Foto: Patricia Kalisch, www.patriciakalisch.de

Motivation Speeches

“DAOs – the future of communities?”
at SOLUTIONS Hamburg 2022.


Panel Talks & Moderations

“Bias – how we hold women back!”
at DMEXCO w3.vision stage.

w/ Dr. Su-Zeong Fröhlich, Vanessa Schäfer & Uma Hagenguth


women in furniture : stilwerk

Foto: Arne Bornheim

I did worskshops with:

All keynotes and workshops are available in german and english, can be held online, on site or in a metaverse. My homebase is Hamburg (Germany) but I do travel internationally as for NFTnyc, ETH Lisbon and others.

Let’s connect!
Drop a mail to hi@dajanaeder.xyz
or book a video call!

: Download

Here you can find the GOOGLE DRIVE download link with my pictures and avatars. Free to use!


  • 08.05. | EMOTION WOMENs DAY | Hamburg
  • 13.06. | RuhrSummit | Bochum
  • 28.-30.06. | BLOCKCHANCE | Hamburg
  • 07.-09.09. | SOLUTIONS | Hamburg


  • 18.-25.04.2022 | DEVCONNECT Amsterdam | h.e.r.DAO
  • 19.05.2022 | Panel Talk “Bridging the Gaps in Tech” | EMOTION Women’s Day | Hamburg
  • 25.05.2022 | Panel | NFTberlin
  • 03.06.2022 | 5. Kreativwirtschaftstag | Workshop | Hessen
  • 09.06.2022 | Panel Talk | 20 Jahre Kombinatrotweiss Illustration | Frankfurt
  • 14.06.2022 | NEYROO Future Fair
  • 20.-23.06.2022 | Panel Talk “Diversity in Web3” | NFTnyc
  • 31.08.2022 | wom3n.DAO Meet-up | Hamburg
  • 08.09.2022 | eBay Open | Berlin
  • 09.09.2022 | Solutions | Hamburg
  • 21.-22.09.2022 | w3.vision | Köln
  • 28.09.2022 | Fintech Week | Hamburg
  • 01.10.2022 | Mind The Progress | Hamburg
  • 20.10.2022 | Artstadt | Hamburg
  • 31.10-07.11. | ETH Lisbon, Web Summit, Solana Brekapoint | Lisbon
  • 10.11.2022 | Virtual Fires Congress | Online
  • 22./23.11.2022 | Symbioticon | Frankfurt
  • 23./24.11.2022 | NBX | Berlin
  • 28.11.2022 | Art Directors Club | Düsseldorf
  • 07.12.2022 | GRAND FEMALE FINALE | Hamburg