the new Peugeot 308 | Car of the Year 2014

… on tour with the new PEUGEOT 308 – c’est très chic!

I spent the last week in Hamburg with managing some things for my upcoming relocation in April. During all this meetings I just had some hours to test drive the new 308. While driving through the city I’ve found this great place near the commercial harbor – the sun was shining and the weather was extremely warm, so I really had fun by doing this shooting.

The new 308 was recently voted as car of the year 2014 in Europe. This prestigious title was awarded by a jury of 58 journalists representing 22 European countries. It is the 4th PEUGEOT model to be distinguished by the “Car of the Year” award. It comes after the 307 (2002), the 405 (1988) and the 504 (1969).

Spread the world

The 308 is showing the brands move up-market and sales success with more than 55.000 orders recorded since the launch. At the moment the 308 range is getting expanded by the second body style: the 308 SW which I’m going to test drive in April.

new peugeot 308 _ car of the year 2014 _ hamburg _ white (6)
The new 308 – pure & chic


  • 1,6 l e-HDi 115 PS
  • Diesel
  • 6-Speed-manual
  • 270 Nm / 1.750 U/min
  • 4,1 l Verbrauch (kombiniert)

Fuel consumption Record

With the new 130 hp PureTech turbo petrol engine the 308 established the record in fuel consumption. They achieved this performance by driving a PEUGEOT 308 hatchback on the Almeria circuit (Spain) under the supervision of the French test authority UTAC (Union Technique de l’Automobile). This one was fitted with the new PureTech three-cylinder turbo petrol engine and a six-speed manual gearbox. In 32 hours the 308 was consuming 51,4 liters of fuel and covering a distance of 1.810 kilometers which means a consumption of 2,85 liters per 100 km.

new peugeot 308 _ car of the year 2014 _ hamburg _ white (6)
a little sundance with the 308

Design – Motion & Emotion

The stylish hatchback is daring and intuitive – but the streamlined design doesn’t mean low-tech. It is sleek and a kind of elegant with its redefined shape and the new dramatic front lighting signature. The interior comfort is shown by the new PEUGEOT i-Cockpit & Dashboard with its purity of design, the sporty driving position and simple positioned instruments. One of the highlights is the Panoramic Roof which reaches completely to the back.


  • Panoramic Roof
  • Colour Touch Display
  • DENON-Soundsystem
  • 18″ Saphir wheels
  • grey leather style
new peugeot 308 _ car of the year 2014 _ hamburg _ white (6)
unique PEUGEOT i-Cockpit, colour touch screen and grey leather interior

In Conclusion

I really had fun cruising with the 308 through Hamburg city, the 115 e-HDi is very well balanced and brings enough power for sportive driving. The hachback has a good overview for parking or reversing situations. I liked the clean cockpit, the grey leather interior design and the awesome panoramic roof. All in all I can imagine, why the 308 is the car of the year.


  • STYLE  bigstar bigstar bigstarbigstarstar
  • FUN  bigstar bigstar bigstar  star star
  • GREEN  bigstar  bigstar bigstar bigstar starbigstar
  • PREIS  bigstar bigstar bigstarbigstarstar

OUTFIT DETAILS | Leather pants by H&M | Top & Belt by Zara | Boots by Bronx via Asos | Shades by Cerjo | Ceramic Watch by Jacques Lemans* | Earrings by Swarovski | Bag by Stella McCartney

This 308 was provided by PEUGEOT HANSE GmbH (Hamburg, Germany)

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